Graphy by Unacademy

Building tools for creators to succeed in the creator economy.

website ↗
the product

Graphy is a web platform for creators to build their knowledge-based businesses. Using the platform, creators can launch courses, no-code websites, mobile apps and their own whitelabelled communities.

It’s a subsidiary of Unacademy, India’s largest learning platform.

my role

I led the end-to-end design on Graphy's web experience, designing multiple product surfaces from concept to implementation. I helped revamp existing features and designed fresh offerings to grow into new creator segments. My work included a revamped creator dashboard experience, a mobile app builder interface, membership platform, analytics and more. I also initiated the team's first component library.

As part of a lean product team, I worked very closely with PMs, engineers and my fellow designers. I mentored junior designers and ensured consistent user experience standards.

project type

Interaction Design
Design Systems
Visual Design
Brand Design


Aug 2021 - Aug 2022

the goal

Developing tools for creators to build their knowledge business and grow their audience.

the USER

Edupreneurs & their audience

Graphy serves budding and established creators and educators, who are passionate about sharing their expertise and building knowledge-sharing businesses.

Users leverage Graphy's platform to create and deliver online courses, memberships, build their own websites & mobile-apps and sell digital content, in a small revenue sharing model.

The user base includes entrepreneurs, subject-matter experts, and professionals across various industries, such as financial education, language learning, test preparation, science, technology upskilling and more. All seeking infrastructure to connect with their audience, foster a sense of community, and grow their business with the out-of-the-box tools that allow them to focus on what they do best: create.

projects overview

Projects Overview

Key projects I worked on. Click to jump to the sections.

Revamped the creator dashboard experience with an enhanced user experience and new features to assist creators with managing their businesses.

Designed a new feature enabling creators to monetize their audience through subscription-based content.

A creator database that presents millions of data points associated with the creator economy in a visual and meaningful way.

Introduced design infrastructure by building an internal 0 → 1 design system, starting with a component library.

Helped craft the creative direction of the product & brand design, marketing website and more.


A fragmented, support-dependent dashboard experience

Post a company merger, the team inherited a new product and user-base. On studying the existing user-base we discovered that they struggled with an unintuitive and fragmented dashboard experience with a heavy reliance on customer support for onboarding and launching their first courses.

For a business looking to scale, there was a need to decrease the dependency on customer support and shift to a product-led onboarding strategy.

A product-led onboarding experience and a revamped dashboard with improved usability and new features.

Introducing innovative features, and streamlining workflows, I empowered users to effortlessly access key functionality and accomplish tasks with greater efficiency.

I established a component-based system and introduced fundamental UX patterns, leading to consistent and scalable designs.

creator dashboard

Tools to manage a creator's community

After an acquisition and merger, I redesigned multiple surfaces in the product to enhance usability & functionality, introduce new features and create consistent design patterns with reusable components.

One of the first features I designed was a new reports dashboard where users could learn meaningful insights about their community and revenue.
The initial onboarding relied heavily on customer support. As a key early initiative, I identified and prioritized essential user tasks, effectively reducing the need for customer support by presenting them on a revamped homepage.
A file management system to help users add and access their files across courses. I designed an intuitive search + filter pattern that was reused across the product.
With Graphy, creators can launch their own white-labelled learning apps for their learners. Prior to launching this feature, the process was manually done with the help of the customer support team.
I helped design an interface through which creators could easily launch builds without any technical expertise. This helped drastically reduce the average time to launch apps.


Creators' revenue is unpredictable and highly dependent on repeated marketing

At the time, Graphy was primarily a course building and distribution product. As our creators grew, so did we. Marketing courses repeatedly was not fun. And time-consuming. Additionally, creators desired more reliable, recurring sources of revenue instead of the sporadic bursts that came from launching courses.

For the business, we had moved from a subscription-based to a revenue-sharing model, tying our success even closer to the success of our creators. It was time to grow with our creators by providing fresh avenues to monetization and expand into new creator segments beyond educators.

Memberships — A community for creators to build deeper engagement with audiences.

Memberships enabled creators to launch tiered plans for their audience, building a close-knit community for their audience. They earn reliable, recurring revenue and gain further opportunities to engage with and monetize their audience.

Members gain access to exclusive content & benefits, interact with peers in a community chat and engage in discourse beyond just courses. Win-win-win.


Easily build, launch and grow memberships

I conducted interviews to understand our users' requirements, and collaborated closely with engineering and product teams to prioritize crucial MVP features via workshops and whiteboarding. I crafted the end-to-end membership experience, spanning creation, management, and member engagement.

Designed the experience across multiple touchpoints for the creator(s) and their audience.
A community chat experience was a core offering for membership subscribers. Eventually this was made more robust with channels and more engagement features.


I designed MVPs for new products that drove traction to Graphy. I also worked on developing traction channels and strengthening Graphy's brand in the creator economy through a series of fast-paced experiments.

In this dynamic environment, we fostered tight collaboration between product and design teams, rapidly iterated on ideas, and successfully delivered results within tight time constraints.

As an aspiring creator, how can I learn from other creators’ successes?

With the explosion of the creator economy, we realized there’s no good way to organize and unpack the content being created at lightning speed.For the business, while we were achieving success with selling to large creators with an existing audience, we realized a need for direct channels to aspiring creators and build traction around our brand.

A creator analytics database

Graphy Repo is a data-rich social media tracking tool, offering insightful visuals for the creator economy. This open-to-all analytics platform automates data collection from YouTube, enabling creators to research competitors among a database of over 1M creators. It unveils high-performing categories, trend insights, competition analysis, and in-depth data visualizations, revealing why and when creators go viral.

graphy repo

From pitch to pixel

I led the design of Repo’s MVP over 2 months, collaborating closely with the development team to take the website from concept to launch, iterating extensively over this period.

I contributed to the project's growth from 0 to 10,000 daily unique visitors per day before it was discontinued due to shifting strategic priorities.

I started with designing the reports dashboard, the most used page in the product. I revisited the information architecture and product navigation while setting up  fundamental product components.
A leaderboard I designed for Repo with filters for platform, country and categories.

Design system

design system

I laid the cornerstone of a design system and iterated on it over months

I introduced design infrastructure by building an internal 0 → 1 design system, starting with a basic component library and then addiing to it over time with the delivery of new features.


Marketing & MISCellaneous

I iterated on the product and brand's visual language over months

There was always a scratch space where I would imagine future visions for the brand and product. Many of these directions would see their ends in Figma files but many ideas translated into the product over time and served as inspiration for my teammates.

I designed a concept for a new web visual language to market key features and then built on Webflow. Seen here is a marketing page for creating mobile apps.
This later influenced the direction of our new websites.
I designed components, interactions and visuals for the Graphy landing page. Often created After Effects videos to show interactions and to create lotties. This old visual language is still in use on the current website. (as of Jan 2022)
An exploration from the archives where I explored a new visual language for the Graphy website landing page. Animated in Figma.
An example of my process for a scheduling tool we planned within Graphy. In fast-paced timelines I often designed extensively on paper first to get quick stakeholder alignment.

Curious? Then let's talk.

This is only part of the story, for the feature length - hit me up.

get in touch

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V4.02 • UPDATED 11.2023
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